When you’re managing a burgeoning restaurant that’s new on the scene, it can be overwhelming to find the best voice and venue for your marketing. You want to attract new clients, but you don’t want your publicity to seem inorganic. You want to encourage word of mouth, but you need to ensure people say the right things. All of these challenges are an inevitable part of new restaurant marketing, but with a little business savvy, you can develop an effective restaurant marketing strategy that sets your eatery apart from the rest. Find out how you can make a great impression.
Word of Mouth
Unsurprisingly, word of mouth is still the most effective way to build your clientele. People want to share experiences with their friends and family, and sharing food is one of the best ways to do so. Your best bet for an effective, organic marketing campaign is encouraging word of mouth amongst patrons. You can encourage this kind of growth by offering a sincerely unique dining experience. If the service is good and the food is great, people are likely to talk about it.
Social Media Campaigns
Social media campaigns are a close second in the efficacy category of restaurant marketing methods. Whether you’re on Instagram, Facebook, or TikTok, you need to establish your brand through consistent imaging and persuasive phrasing. In other words, your restaurant should be visually identifiable based on the content that you are posting. More importantly, though, it should be appealing. You want people to see your social media profiles and click Follow — and then plan a time to come visit. You can accomplish this was beautiful photos of food and unique, interactive content.
Local Print Ads
Print advertising might seem like a relic from eras past, but its value shouldn’t be overlooked. Many people still get their news from local publications and trust advertising that appears in print. Keep in mind that this kind of marketing will generally reach a different demographic than a social media campaign, too. You should research the going rate for print ads and weigh this cost against the potential returns you may see. If print ads are affordable, it’s likely worthwhile to invest in this kind of marketing.
Community Involvement
Restaurants should never underestimate the value and marketing opportunity that accompanies community involvement. It’s important to invest in a Utah restaurant insurance policy if you’re planning on asking staff to do work outside the restaurant premises, though. This can be a liability, and Utah restaurant insurance is the best tool for covering liabilities. Community involvement allows you to publicize your restaurant’s name and brand while associating it with acts of service. This is a win-win for everybody involved.
About BTC Insurance Services
Founded in 2011, BTC Insurance Services has proudly served Utah businesses with comprehensive and custom-tailored insurance coverages for a decade. We pride ourselves on fostering long-term client relationships with a personalized and hands-on approach, and have established a reputation built on quality and transparency. For more information about our products and services, we invite you to contact one of our reputable agents today at (855) 944-3457, or send us a message here.
